Neuroscience – especially pretty pictures created by means of CT scans and/or MRIs – is all the rage. If you see brain activity in one or more regions of the brain while a subject is doing a certain task or thinking a certain thing, you can claim that those regions “control” or “are involved in” those tasks or thoughts.
Sometimes I think that brain research is a bit hyped up, and that many of the conclusions are more enthusiastic than scientifically accurate. Apparently, I am not alone. Here is a clever spoof that speaks for itself.