First we got Obelix, Idefix and Asterix (1959-present), who remain economic success stories because the, ahem, individuals who gave them birth understood the realities of business and offered a product that the public welcomed.
Now we have Amonix (1989-2012), which has gone bust because the, ahem, collective that created it didn’t – and doesn’t – have a clue.
Sigh…
